We exist because the planet needs us to
Green Upshot was born from a simple frustration: finding genuinely eco-friendly products in Pakistan was too hard. We fixed that.
Our Mission
Green Upshot began in Pakistan in 2022, where more than 3.3 million tonnes of plastic waste are generated annually, much of it ending up in landfills, waterways, and unmanaged dumps.
We started to replace unnecessary plastic with practical, eco-friendly alternatives.
Since then, we have served 14,000+ customers, engaged 1,000+ volunteers, built 20+ partnerships, and prevented over 20,000 kg of plastic waste.
Our Journey
From a Garage to Pakistan’s Award-Winning Eco Marketplace
2022
Founded Green Upshot from a small garage with just a few eco products and a bold sustainability vision
2023
Secured major corporate clients including WWF-Pakistan, Pakistan Red Crescent Society (PRCS), and IFRC Pakistan, started building strong industry trust.
2024
Joined the National Incubation Center (NIC) Lahore, generated consistent revenue, expanded nationwide.
2025
Became the National Winner in the Sustainability Category at the SEE Pakistan World Startup Championship 2025.
2026
Launched Green Upshot in New Zealand, won the National (Pakistan) Youth PodCon Championship, and earned multiple startup awards
What We Stand For
These aren't just words — they're the criteria we use to decide which products make it onto our shelves.
Environmental Responsibility
Every product we stock is assessed against our strict environmental criteria. We refuse anything that contributes to plastic pollution, or unnecessary waste.
Community First
We’re a Pakistani business built for local communities. Our profits stay in Pakistan, and we actively support local eco-brands by giving them a platform to grow.
Transparency Always
We publish the full ingredients, certifications, and sourcing details for every product. No greenwashing, no vague claims — just honest information.
Quality Without Compromise
Sustainable doesn't mean second-best. Every product we carry must outperform or match its conventional equivalent. We test everything ourselves.
Certifications & Commitments
We hold ourselves to the highest environmental standards
B Corp Aligned
Meeting highest standards of social and environmental performance
Climate Positive
Our operations are carbon neutral with active reforestation commitments
1% for the Planet
We donate 1% of every sale to environmental and community initiatives across Pakistan.
SGS-Certified
Our products are SGS-certified for quality and safety.