Behind creativity
Meet Founder
Muhammad Shah Zaib
Founder & CEO
From an early age, he witnessed his community struggle with plastic pollution. To understand the problem at its roots, he pursued environmental engineering, where this concern turned into practical knowledge and action. This journey eventually led him to found Green Upshot.
Later, he moved to New Zealand to pursue a Master of Engineering Practice with a specialization in Computer Vision Engineering, aiming to combine environmental engineering with AI to build scalable, global solutions for waste and recycling challenges.
His journey with Green Upshot began with a simple concern after seeing how plastic was slowly affecting everyday life around him. Rather than accepting it, he chose to act by building a platform that empowers people especially youth to make small, responsible choices. Through this effort, he aims to reduce plastic use, care for both people and the planet, and contribute to a more sustainable future aligned with the UN Sustainable Development Goals (SDGs).
